Free Influencer Campaign Brief Template

When crafting an influencer campaign brief, it's crucial to provide all the necessary information that influencers need for a successful collaboration. Here are key points to include in your influencer marketing campaign brief, which helps clarify your objectives and expectations:

1. Company Overview: Begin with a brief company overview. Provide 1-2 sentences explaining what your company does and include your logo. This introduction helps influencers become familiar with your brand identity.


2. Campaign Goal: Describe the overarching goal of your influencer marketing campaign in 2-3 sentences. Clearly state what you aim to achieve, whether it's increasing brand awareness, driving engagement, boosting sales, or achieving other specific objectives. The more specific you are, the better influencers can tailor their content to align with your goals.


3. Campaign Message: Specify the key messages and information you want the influencer to convey in their content and captions. Clearly outline the brand messaging, unique selling points, and any specific talking points you'd like them to include.


4. Content Requirements and Deliverables: Detail the platforms that will be used in the campaign (e.g., Instagram, YouTube, TikTok) and specify the type of content you expect the influencer to create. Include the number of posts, stories, or videos required, along with posting schedules. If there are specific hashtags or brand mentions that should be used, be sure to mention them here.


5. Content Review: Explain your content review process. Do you require content approval before the influencer posts, or is it post-approval? Clearly outline your expectations regarding content submission, revisions, and any deadlines for review to ensure a smooth collaboration.


6. Info Needed from Influencers: Outline any essential information you need from the influencer to facilitate the campaign. This may include product sizing, color preferences, shipping details (if physical products are involved), or any other specifics that are crucial for the campaign's success.


7. Payment Info: Specify the payment details. Clarify how the influencer will be compensated, whether it's a flat fee, commission, or product exchange. Mention the payment method, schedule, and any terms or conditions related to compensation.
   
   including these comprehensive details in your influencer campaign brief, you provide influencers with a clear roadmap for the collaboration. This not only streamlines the process but also ensures that both parties are aligned in terms of expectations, resulting in a more successful influencer marketing campaign.

An influencer campaign brief is a vital document that outlines the key details and expectations of an influencer marketing campaign. It serves as a roadmap for influencers, guiding them on how to create content that aligns with your brand's goals and values. The brief typically includes campaign objectives, content guidelines, deliverables, deadlines, and compensation details.

With this influencer brief template, you’re able to attach important documents and content examples for the influencer to download and view. The influencer brief can be modified in real time so that anyone with access to your brief instantly sees an updated version.

Using an influencer campaign brief template streamlines the influencer marketing process. It ensures clarity, consistency, and professionalism in your collaborations with influencers. The template saves you time and effort while providing influencers with a clear understanding of your campaign's requirements, leading to more successful partnerships.

Yes, our influencer campaign brief template is free to use. Whether you're a seasoned marketer or just starting with influencer collaborations you can benefit from using this influencer brief template to run your influencer marketing campaigns.

Our template is designed to be easily customizable. You can insert your brand's name, logo, product photos, and specific campaign details. You can also add attachments, like content inspiration and contracts, which can be downloaded by the viewer. This makes it easy to distribute materials to a large number of influencers.

A comprehensive influencer campaign brief should include campaign goals, target audience, content guidelines, deliverables (e.g., posts, stories, videos), posting schedule, key messaging, and compensation terms. You should also ensure that any documents required to start he collaboration are included as well, such as a contract that the influencer is required to sign if they choose to opt into the campaign. It's essential to provide influencers with all the necessary details to ensure a successful collaboration.

Yes, our template is versatile and can be used for influencer campaigns on various social media platforms such as Instagram YouTube, TikTok, as well as UGC campaigns. Simply adapt the guidelines and requirements to suit the platform where you plan to collaborate with influencers.

Absolutely, our influencer brief template is suitable for campaigns of all sizes. Whether you're working with a single micro-influencer or coordinating a large-scale campaign with multiple influencers, you can tailor the template to fit your needs.

To share your influencer campaign brief template, simply click on the share option provided on the campaign, or copy the campaign URL and share it however you desire. The campaign is hosted on Collabstr, so it will be accessible to anyone with a link. This also means that any modifications to the influencer brief will be reflected immediately.

Yes, when you create an influencer brief using our template, we walk you through the steps to filling out the template. This ensures that by the end of the influencer brief creation, you have included all the vital information required to have a successful influencer collaboration.

Absolutely, influencers can also benefit from using this template to ensure they have a clear understanding of a brand's expectations and requirements for a campaign. It promotes transparency and collaboration between influencers and brands, leading to more successful partnerships.