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Free Influencer Contract Template

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Influencer contract template

What is an influencer agreement?

An influencer agreement is a legally binding contract between an influencer and a business or person. An influencer contract covers all of the details for a specific campaign or an ongoing service of work.

An influencer agreement template covers both parties, their rights, obligations, terms of service, and more. Typically, an influencer contract template will be tweaked for each influencer and business agreement that comes.

Why do you need an influencer contract agreement?

An influencer contract agreement between a brand and influencer is there to protect both parties and ensure responsibilities are met. A contract between a social media influencer and a brand can help make a collaboration successful by outlining the roles and expectations.

An influencer agreement template outlining the scope of work, timeline, and compensation is always recommended when entering into a brand and influencer partnership agreement. A brand and influencer agreement is there to protect both parties, and experienced influencers will expect a signed contract before work is started on the campaign. Documenting the expectations of the campaign also helps ensure the influencer will follow through on the work they agreed to do.

How do you create a social media influencer contract?

When creating a social media influencer contract template, there are key clauses to keep in mind that must be included. Since an influencer agreement is a legal document, you must be thorough when outlining the details of each section. Below are the sections you must include when creating an influencer marketing contract.
  • Scope of Project - Describe the job the influencer will be performing, as well as the projected hours it will take to complete the project if payment is going to be billed hourly.

  • Description of Services - What will the influencer be doing? Which platforms will be used in the campaign? What type of content do you want posted and when? Be sure to include any hashtags or mentions that you want the influencer to use.

  • Deliverables and Milestones - Let the influencer know which platforms will be used for the campaign and the type of content that you want posted. Include any requirements you want followed, such as approval before content is posted.

  • Feedback and Approval - Include details such as how many revisions can be asked for from the influencer, and whether or not you require approval before content is posted.

  • Payment Terms - Outline if the influencer will be paid an hourly rate or a flat fee. Include details such as how and when the influencer will be paid.

  • Disputes resolution and Termination - Disputes can happen with any partnership, describe how disputes will be handled and resolved. In the case of termination, such as the brand or influencer failing to meet the requirements, be sure to include all possible and valid reasons and what will occur.

What should an influencer contract include?

Influencer contracts will be different for each campaign and influencer, but each agreement should include the following key sections to ensure both parties are protected.
  1. Scope of Project - Do you need photos or videos? will the influencer be posting on their social media? Determine the format and how many pieces of content the influencer needs to create. Include any hashtags or mentions you want included in the posts.

  2. Timeline of Campaign – This should include the campaign's desired schedule and end date, as well as any details including time-frames that refrain the influencer from working with competing brands.

  3. Payment Info – How and when will the influencer be paid for their work?

  4. Content requirements and deliverables – How and when will the content be delivered? Do you want to approve the content before it is posted by the influencer? Is the influencer responsible for revisions?

  5. Cancellation clause and Termination of the contract – Every influencer contract needs a cancellation clause, as is the case with any legal contract. An influencer agreement can be canceled for many reasons, such as the brand or influencer fails to meet the requirements. All possible and valid reasons should be outlined.

What are influencer contracts called?

Influencer contracts can also be called influencer agreements, social media contracts, influencer marketing contracts, and brand partnership agreements. Influencer contracts should be detailed and thorough so that both the brand and influencer are on the same page.

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The Easiest Way to Create an Influencer Contract. Check Out an Influencer Contract Example Below.

Influencer Contract Template

This Contract is between Sample Client (the "Client") and John Doe (the "Influencer").

The Contract is dated [the date both parties sign].


1.1 Project. The Client is hiring the Influencer to do the following: The Influencer will assist the Client with influencer services.

1.2 Schedule. The Influencer will begin work on January 1, 2022 and the work is ongoing. This Contract can be ended by either Client or Influencer at any time, pursuant to the terms of Section 6, Term and Termination.

1.3 Payment. The Client will pay the Influencer a rate of $99.00 (USD) per hour. Of this, the Client will pay the Influencer $999.00 (USD) before work begins.

1.4 Expenses. The Client will reimburse the Influencer's expenses. Expenses do not need to be pre-approved by the Client.

1.5 Invoices. The Influencer will invoice the Client weekly. The Client agrees to pay the amount owed within 30 days of receiving the invoice. Payment after that date will incur a late fee of 10.0% per month on the outstanding amount.

1.6 Support. The Influencer will not provide support for any deliverable once the Client accepts it, unless otherwise agreed in writing.


2.1 Client Owns All Work Product. As part of this job, the Influencer is creating “work product” for the Client. To avoid confusion, work product is the finished product, as well as drafts, notes, materials, mockups, hardware, designs, inventions, patents, code, and anything else that the Influencer works on—that is, conceives, creates, designs, develops, invents, works on, or reduces to practice—as part of this project, whether before the date of this Contract or after. The Influencer hereby gives the Client this work product once the Client pays for it in full. This means the Influencer is giving the Client all of its rights, titles, and interests in and to the work product (including intellectual property rights), and the Client will be the sole owner of it. The Client can use the work product however it wants or it can decide not to use the work product at all. The Client, for example, can modify, destroy, or sell it, as it sees fit.

2.2 Influencer's Use Of Work Product. Once the Influencer gives the work product to the Client, the Influencer does not have any rights to it, except those that the Client explicitly gives the Influencer here. The Client gives the Influencer permission to use the work product as part of the Influencer's portfolio and websites, in galleries, and in other media, so long as it is to showcase the Influencer's work and not for any other purpose. The Influencer is not allowed to sell or otherwise use the work product to make money or for any other commercial use. The Client is not allowed to take back this license, even after the Contract ends.

2.3 Influencer's Help Securing Ownership. In the future, the Client may need the Influencer's help to show that the Client owns the work product or to complete the transfer. The Influencer agrees to help with that. For example, the Influencer may have to sign a patent application. The Client will pay any required expenses for this. If the Client can’t find the Influencer, the Influencer agrees that the Client can act on the Influencer's behalf to accomplish the same thing. The following language gives the Client that right: if the Client can’t find the Influencer after spending reasonable effort trying to do so, the Influencer hereby irrevocably designates and appoints the Client as the Influencer's agent and attorney-in-fact, which appointment is coupled with an interest, to act for the Influencer and on the Influencer's behalf to execute, verify, and file the required documents and to take any other legal action to accomplish the purposes of paragraph 2.1 (Client Owns All Work Product).

2.4 Influencer's IP That Is Not Work Product. During the course of this project, the Influencer might use intellectual property that the Influencer owns or has licensed from a third party, but that does not qualify as “work product.” This is called “background IP.” Possible examples of background IP are pre-existing code, type fonts, properly-licensed stock photos, and web application tools. The Influencer is not giving the Client this background IP. But, as part of the Contract, the Influencer is giving the Client a right to use and license (with the right to sublicense) the background IP to develop, market, sell, and support the Client’s products and services. The Client may use this background IP worldwide and free of charge, but it cannot transfer its rights to the background IP (except as allowed in Section 11.1 (Assignment)). The Client cannot sell or license the background IP separately from its products or services. The Influencer cannot take back this grant, and this grant does not end when the Contract is over.

2.5 Influencer's Right To Use Client IP. The Influencer may need to use the Client’s intellectual property to do its job. For example, if the Client is hiring the Influencer to build a website, the Influencer may have to use the Client’s logo. The Client agrees to let the Influencer use the Client’s intellectual property and other intellectual property that the Client controls to the extent reasonably necessary to do the Influencer's job. Beyond that, the Client is not giving the Influencer any intellectual property rights, unless specifically stated otherwise in this Contract.

3. COMPETITIVE ENGAGEMENTS. The Influencer won’t work for a competitor of the Client until this Contract ends. To avoid confusion, a competitor is any third party that develops, manufactures, promotes, sells, licenses, distributes, or provides products or services that are substantially similar to the Client’s products or services. A competitor is also a third party that plans to do any of those things. The one exception to this restriction is if the Influencer asks for permission beforehand and the Client agrees to it in writing. If the Influencer uses employees or subcontractors, the Influencer must make sure they follow the obligations in this paragraph, as well.

4. NON-SOLICITATION. Until this Contract ends, the Influencer won’t: (a) encourage Client employees or service providers to stop working for the Client; (b) encourage Client customers or clients to stop doing business with the Client; or (c) hire anyone who worked for the Client over the 12-month period before the Contract ended. The one exception is if the Influencer puts out a general ad and someone who happened to work for the Client responds. In that case, the Influencer may hire that candidate. The Influencer promises that it won’t do anything in this paragraph on behalf of itself or a third party.


5.1 Overview. This section contains important promises between the parties.

5.2 Authority To Sign. Each party promises to the other party that it has the authority to enter into this Contract and to perform all of its obligations under this Contract.

5.3 Influencer Has Right To Give Client Work Product. The Influencer promises that it owns the work product, that the Influencer is able to give the work product to the Client, and that no other party will claim that it owns the work product. If the Influencer uses employees or subcontractors, the Influencer also promises that these employees and subcontractors have signed contracts with the Influencer giving the Influencer any rights that the employees or subcontractors have related to the Influencer's background IP and work product.

5.4 Influencer Will Comply With Laws. The Influencer promises that the manner it does this job, its work product, and any background IP it uses comply with applicable U.S. and foreign laws and regulations.

5.5 Work Product Does Not Infringe. The Influencer promises that its work product does not and will not infringe on someone else’s intellectual property rights, that the Influencer has the right to let the Client use the background IP, and that this Contract does not and will not violate any contract that the Influencer has entered into or will enter into with someone else.

5.6 Client Will Review Work. The Client promises to review the work product, to be reasonably available to the Influencer if the Influencer has questions regarding this project, and to provide timely feedback and decisions.

5.7 Client-Supplied Material Does Not Infringe. If the Client provides the Influencer with material to incorporate into the work product, the Client promises that this material does not infringe on someone else’s intellectual property rights.

6. TERM AND TERMINATION. This Contract is ongoing, until ended by the Client or the Influencer. Either party may end this Contract for any reason by sending an email or letter to the other party, informing the recipient that the sender is ending the Contract and that the Contract will end in 7 days. The Contract officially ends once that time has passed. The party that is ending the Contract must provide notice by taking the steps explained in Section 11.4. The Influencer must immediately stop working as soon as it receives this notice, unless the notice says otherwise. The Client will pay the Influencer for the work done up until when the Contract ends and will reimburse the Influencer for any agreed-upon, non-cancellable expenses. The following sections don’t end even after the Contract ends: 2 (Ownership and Licenses); 3 (Competitive Engagements); 4 (Non-Solicitation); 5 (Representations); 8 (Confidential Information); 9 (Limitation of Liability); 10 (Indemnity); and 11 (General).

7. INDEPENDENT CONTRACTOR. The Client is hiring the Influencer as an independent contractor. The following statements accurately reflect their relationship:

- The Influencer will use its own equipment, tools, and material to do the work.- The Client will not control how the job is performed on a day-to-day basis. Rather, the Influencer is responsible for determining when, where, and how it will carry out the work.- The Client will not provide the Influencer with any training.- The Client and the Influencer do not have a partnership or employer-employee relationship.- The Influencer cannot enter into contracts, make promises, or act on behalf of the Client.- The Influencer is not entitled to the Client’s benefits (e.g., group insurance, retirement benefits, retirement plans, vacation days).- The Influencer is responsible for its own taxes.- The Client will not withhold social security and Medicare taxes or make payments for disability insurance, unemployment insurance, or workers compensation for the Influencer or any of the Influencer's employees or subcontractors.


8.1 Overview. This Contract imposes special restrictions on how the Client and the Influencer must handle confidential information. These obligations are explained in this section.

8.2 The Client’s Confidential Information. While working for the Client, the Influencer may come across, or be given, Client information that is confidential. This is information like customer lists, business strategies, research & development notes, statistics about a website, and other information that is private. The Influencer promises to treat this information as if it is the Influencer's own confidential information. The Influencer may use this information to do its job under this Contract, but not for anything else. For example, if the Client lets the Influencer use a customer list to send out a newsletter, the Influencer cannot use those email addresses for any other purpose. The one exception to this is if the Client gives the Influencer written permission to use the information for another purpose, the Influencer may use the information for that purpose, as well. When this Contract ends, the Influencer must give back or destroy all confidential information, and confirm that it has done so. The Influencer promises that it will not share confidential information with a third party, unless the Client gives the Influencer written permission first. The Influencer must continue to follow these obligations, even after the Contract ends. The Influencer's responsibilities only stop if the Influencer can show any of the following: (i) that the information was already public when the Influencer came across it; (ii) the information became public after the Influencer came across it, but not because of anything the Influencer did or didn’t do; (iii) the Influencer already knew the information when the Influencer came across it and the Influencer didn’t have any obligation to keep it secret; (iv) a third party provided the Influencer with the information without requiring that the Influencer keep it a secret; or (v) the Influencer created the information on its own, without using anything belonging to the Client.

8.3 Third-Party Confidential Information. It’s possible the Client and the Influencer each have access to confidential information that belongs to third parties. The Client and the Influencer each promise that it will not share with the other party confidential information that belongs to third parties, unless it is allowed to do so. If the Client or the Influencer is allowed to share confidential information with the other party and does so, the sharing party promises to tell the other party in writing of any special restrictions regarding that information.

9. LIMITATION OF LIABILITY. Neither party is liable for breach-of-contract damages that the breaching party could not reasonably have foreseen when it entered this Contract.


10.1 Overview. This section transfers certain risks between the parties if a third party sues or goes after the Client or the Influencer or both. For example, if the Client gets sued for something that the Influencer did, then the Influencer may promise to come to the Client’s defense or to reimburse the Client for any losses.

10.2 Client Indemnity. In this Contract, the Influencer agrees to indemnify the Client (and its affiliates and its and their directors, officers, employees, and agents) from and against all liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of: (i) the work the Influencer has done under this Contract; (ii) a breach by the Influencer of its obligations under this Contract; or (iii) a breach by the Influencer of the promises it is making in Section 5 (Representations).

10.3 Influencer Indemnity. In this Contract, the Client agrees to indemnify the Influencer (and its affiliates and its and their directors, officers, employees, and agents) from and against liabilities, losses, damages, and expenses (including reasonable attorneys’ fees) related to a third-party claim or proceeding arising out of a breach by the Client of its obligations under this Contract.


11.1 Assignment. This Contract applies only to the Client and the Influencer. The Influencer cannot assign its rights or delegate its obligations under this Contract to a third-party (other than by will or intestate), without first receiving the Client’s written permission. In contrast, the Client may assign its rights and delegate its obligations under this Contract without the Influencer's permission. This is necessary in case, for example, another Client buys out the Client or if the Client decides to sell the work product that results from this Contract.

11.2 Arbitration. As the exclusive means of initiating adversarial proceedings to resolve any dispute arising under this Contract, a party may demand that the dispute be resolved by arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules.

11.3 Modification; Waiver. To change anything in this Contract, the Client and the Influencer must agree to that change in writing and sign a document showing their contract. Neither party can waive its rights under this Contract or release the other party from its obligations under this Contract, unless the waiving party acknowledges it is doing so in writing and signs a document that says so.

11.4 Notices.

(a) Over the course of this Contract, one party may need to send a notice to the other party. For the notice to be valid, it must be in writing and delivered in one of the following ways: personal delivery, email, or certified or registered mail (postage prepaid, return receipt requested). The notice must be delivered to the party’s address listed at the end of this Contract or to another address that the party has provided in writing as an appropriate address to receive notice.

(b) The timing of when a notice is received can be very important. To avoid confusion, a valid notice is considered received as follows: (i) if delivered personally, it is considered received immediately; (ii) if delivered by email, it is considered received upon acknowledgement of receipt; (iii) if delivered by registered or certified mail (postage prepaid, return receipt requested), it is considered received upon receipt as indicated by the date on the signed receipt. If a party refuses to accept notice or if notice cannot be delivered because of a change in address for which no notice was given, then it is considered received when the notice is rejected or unable to be delivered. If the notice is received after 5:00pm on a business day at the location specified in the address for that party, or on a day that is not a business day, then the notice is considered received at 9:00am on the next business day.

11.5 Severability. This section deals with what happens if a portion of the Contract is found to be unenforceable. If that’s the case, the unenforceable portion will be changed to the minimum extent necessary to make it enforceable, unless that change is not permitted by law, in which case the portion will be disregarded. If any portion of the Contract is changed or disregarded because it is unenforceable, the rest of the Contract is still enforceable.

11.6 Signatures. The Client and the Influencer must sign this document using Bonsai’s e-signing system. These electronic signatures count as originals for all purposes.

11.7 Governing Law. The laws of the state of California govern the rights and obligations of the Client and the Influencer under this Contract, without regard to conflict of law principles of that state.

11.8 Entire Contract. This Contract represents the parties’ final and complete understanding of this job and the subject matter discussed in this Contract. This Contract supersedes all other contracts (both written and oral) between the parties.

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