Numi Generates 50,000+ Impressions for New Spring Collection with Collabstr

Spending countless hours putting together an influencer marketing campaign for your new product launch can be a daunting task. Numi, a women’s clothing brand, was able to overcome this by leveraging the power of Collabstr’s marketplace.

In the span of 2 weeks, Numi was able to complete a full Instagram campaign to generate awareness and user-generated content for their new spring collection. The campaign generated over 50,000 impressions and 22,000 likes & comments for the brand, as well as multiple on-brand photo assets for them to repurpose on their own marketing channels.

About the Client

Numi is a women’s clothing brand that celebrates what it means to be female, their undershirts are designed to keep you comfortable and confident no matter where the day takes you. The brand has been showcased on The Today Show, Glamour, Women’s Wear Daily, and more. The company is primarily focused on the US, CA, UK, and AU markets.

The Problem

Numi was launching its Spring collection and was looking to generate high-quality on-brand content and brand awareness for this campaign.

The company decided to leverage Collabstr’s platform to make the process more efficient. This would allow them to spend minimal time on influencer discovery, vetting, and back-and-forth communication.

The Solution

Numi put together an Instagram campaign on Collabstr and set their target demographic for influencers that they wanted to work with. Collabstr provided 86 high-quality applicants to the campaign in a matter of days.

Numi narrowed down the list to 5 influencers they were most interested in. The influencers generated 6 posts garnering over 22,000 likes, comments and 55,000 impressions.